Product spotlight: Layrite
In 1999, the founders of Layrite proudly opened the doors of their first Classic Barber Shop and Shaving Parlor. The rockabilly shop was built to emanate a relaxed and comfortable atmosphere of a real man’s sanctuary; stepping into the shop in Costa Mesa, California, feels like you’ve just time-warped yourself back into the 40s.
The majority of customers who sat themselves down in our vintage chairs came in with a greasy head of hair, often creating for a difficult cut. After all, grease is not easy to wash out, and these heads would set the stage for a less than ideal haircut.
The greasy dilemmas that we faced daily inspired us to begin experimenting with different kinds of pomade. We chose our favorite feature of each one we worked with, and we used all of these elements to create our own formula: a pomade that easily washed out with just water! After months of research and experimentation, Layrite Deluxe Pomade was introduced in 2001.
What our barbers say:
"Layrite is our go-to pomade.. the reasons are simple; it's bloody good stuff!
For us, and we've tried many a pomade, it's the best on the market. It's sheen gives a proper groomed finish, whilst it holds like no other. It's also water soluble, so unlike other pomades, it washes out with minimal effort. The branding is what you'd expect from an old school Barbershop - cool, sleek & nostalgic"